Wednesday, 4 June 2014

She Likes ... A Day at the Races

Ever been to an event after spending weeks picking out your outfit only to have your brand new heels sink into the mud and your left walking around like to burly drunk man? Not a great look is it!
This year Debenhams have come up with a clever way of the old try before you buy idea! Customers can ‘Turf-Test’ their shoes before they buy at Debenhams Oxford Street Store.

With  a focus on Royal Ascot, Debs have created a mini-paddock so race-goers can see how different styles of heel cope on real grass.

Cassandra Robinson-Brown, PR manager for accessories at Debenhams, said: “For many people Royal Ascot is the height of not just the racing calendar, but the fashion calendar too. The strict dress code is almost as famous as the race meeting and it is a great opportunity for people to really dress-up with fabulous hats, gloves and of course the perfect pair of shoes.

“However, we know many of our customers struggle when picking shoes to go with their chosen outfit. Often they don’t feel an outfit is complete without high heels, but there is a lot of grass at Ascot, as well as many other summer events, such as weddings and garden parties. The Debenhams Turf-Test is ideal to check out exactly how different heels feel when walking on grass, before you buy.”

The results of the turf-testing on different heel heights and shoe styles can be seen on Debenhams Facebook page.

The Turf-Test will also be available at other regional Debenhams stores, ahead of key race dates – including York and Leeds for the Yorkshire Ebor Festival and Doncaster for the St.Leger Festival.

View the Debenhams Range at